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Grimsby Joins This Girl Can

Grimsby Leisure Centre Joins This Girl Can’s latest campaign, featuring Millie and swimming through pregnancy

At Lincs Inspire we know that every woman moves in her own unique way. That’s why we’re proud to be backing This Girl Can’s powerful new campaign: We Like the Way You Move. It’s all about celebrating women getting active in whatever way works for them — no pressure, no judgment, just movement that feels good.

Even more exciting? Our very own venue was chosen to feature in the official campaign!

Grimsby Leisure Centre provided the backdrop for one of the inspiring real-life stories being shared across the UK on billboards, on screens in the heart of cities, as well as more locally to reach communities across the country.

And that story belongs to Millie.

Millie continued to swim regularly at Grimsby Leisure Centre throughout her pregnancy, and her story shows just how powerful movement can be—especially when it’s done in a welcoming, supportive space.

Swimming is a fantastic way for women to stay active at any stage of life—but especially during pregnancy. It’s gentle on the joints, helps with circulation, and offers a sense of calm that’s hard to find elsewhere.

At Grimsby Leisure Centre, we’re committed to creating an environment where every woman feels confident to jump in—whether you’re swimming lengths, floating, or just getting your toes wet.

This Girl Can – And So Can You

About This Girl Can

This Girl Can is all about celebrating real women, real stories, and real ways to move. You don’t have to run marathons or lift heavy weights. You just have to find what works for you. No matter your fitness level, age, shape or background, we’ve got a place for you in the pool.

If you like the way you move—that’s what really matters.

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