Event Description

An introductory BIPC webinar covering market research, business structures, legislation, and tools to support start‑up development.

Seed to Start is an introductory Business & IP Centre (BIPC) webinar designed to support individuals at the earliest stages of their business journey. Whether you are developing an initial idea or considering self‑employment for the first time, this session provides a clear and practical foundation for starting a business with confidence.

The webinar explains why market research is essential, how to carry it out effectively, and how it can reduce risk and inform better decision‑making. Attendees will be introduced to BIPC databases and online resources, including COBRA, and shown how to use them to research markets, competitors, customers, and industry trends.

The session also introduces the Business Model Canvas as a simple but powerful tool for shaping, testing, and communicating a business idea. In addition, it explores common reasons why businesses fail, different types of business structures, and outlines key legislation and legal responsibilities that new business owners need to understand.

Supported by real‑world examples and case studies, this webinar equips participants with essential knowledge, free tools, and trusted guidance to help them take their next steps towards starting a sustainable business.